7 min read Buy White Label SEO Services: Why and How You Should Consider It
If you run a small business or manage a marketing agency, no doubt you’ve heard about SEO (search engine optimization) and how critical it is to ranking on the likes of Google. But what if you’d like to offer SEO services to clients and not manage the entire process by yourself? This is where white label SEO services become essential.
Let’s jump into why purchasing white label SEO services could be the best play for your business, and how it works.
What is White Label SEO?
White label SEO is a service where an agency does the heavy lifting on the back end and you take all the credit. In short, you're purchasing SEO services from an agency/provider and selling those same services to your clients under your own brand. It’s almost like being a middleman but without having to get all up in the SEO nitty-gritty.
Unlike normal SEO where you are in charge of everything (it gets expensive, and it takes up your time), using White Label SEO to get things done frees you up to service customers and focus on the big picture.
Why Should You Buy White Label SEO Services?
Scalability Without the Overhead
One of the greatest aspects of White Label SEO is that it can help your business scale quickly. So if you run a marketing agency or even if you just own a small business, you don’t have to stress about hiring an entire SEO department, or purchasing those costly tools for SEO management. You get to provide SEO services to clients while avoiding growing your own staff or dealing with the high costs of hiring and training new employees.
Expertise at Your Fingertips
SEO is a specialized field. Algorithms change all the time, and keeping up with what they think is best is a new way of warp speed thought patterns. Purchasing White Label SEO services allows you to capitalize on the knowledge and skill of people who know Search Engine Optimization inside and out.
On-page SEO, link building, technical SEO, whatever you clients need to improve their rankings on Google the more likely than not these providers know how and are using all of the latest tactics.
Save Time and Resources
SEO is time-consuming. There is a lot more to an SEO strategy besides keyword research, content creation, and link building. If you purchase White Label SEO services, then you won’t have to concern yourself with these tasks anyway. This will give you the time to work on growing your business, branding yourself and attracting more customers.
Customizable Services for Your Clients
White Label SEO services are very flexible. Whether your clients are after a bare-bones SEO audit or a complete strategy, you can customize the service to their specific needs. This is fine, it guarantees that every client gets exactly what they need and you do not have to build everything from a blank slate.
Also, you get to choose what your packages consist of, be it a one-off project, or monthly SEO services. It’s about offering your client options that meet their budget and goals.
How White Label SEO Works
Now, the actual process of contracting a White Label SEO service is fairly straightforward, however, there are implications to understanding how the relationship works. You’ll usually work with an SEO agency that does the heavy lifting for you. Here’s a guide to how it typically operates:
Choose Your SEO Provider: Before you can even begin offering White Label services, it would be prudent to get the help of a White Label service provider which best suits your requirements. Find someone with a track record, who communicates clearly and is transparent. Make certain they provide the SEO services you want, such as on-page optimization, link building, or local SEO.
Customize Your Offering: After you choose a provider, the two of you will discern how you want to customize the services you plan available for your clients. You can either go for an all-in-one package or pick and choose SEO services according to the requirements of your clients.
Branded Reports and Communication: Your SEO agency should provide you with branded reports and notifications on a regular basis. You can share detailed SEO reports with your clients, demonstrate progress and deliver results all with the branding you’ve chosen to represent your business.
Client Interaction: You will communicate with clients, and you’ll be the one they contact for questions or complaints. The SEO company operates in the background, performing whatever is needed, while you and your business are responsible for all communication.
How to Choose the Right White Label SEO Provider
When you pick a White Label SEO then there are some things which the SEO Organizations would deal well with and it helps in bringing quality solutions to your organization. Here’s what to focus on:
Experience: Opt for a service that has some years of history with SEO. They should have results from campaigns to back up their knowledge.
Services Offered: Make sure the contractor provides the search engine optimization solutions that are appropriate for your clients. Regardless of it being local SEO, eCommerce SEO or enterprise-level SEO, your provider should have all the means and skills to cover them all.
Transparent Reporting: Look for a provider that provides you with unlimited branded reports. They must be upfront about how they track success, and what defines it.
Pricing: Cost varies depending on the specifics of your treatment plan so do compare a few different options to find someone that's within budget.
Will I get regular reports from the SEO provider?
Actually, this depends on each and every White Label SEO provider.My best guess is that yes, very likely that most White Label providers (at least the A strategic legal marketing one) Will offer you branded reports (detailed in content) to share with your clients.
You’ll get reports that track such important metrics as keyword rankings, website traffic and conversions. This way you are able to keep customers up-to-date with the process and the SEO that is being done.
How do I set pricing for White Label SEO services?
You can charge your own fees according to the provider’s fee schedule and what you want to provide. You have to weigh things out like the complexity of the project, how much ongoing work comes with it and even your target market. A lot of companies decide on a markup that will make them profitable and at the same time competitive in the market.
Can White Label SEO help with local SEO?
White Label SEO services usually come with specific local SEO focus such as optimization of Google My Business and local link building. These are services that help your clients rank higher in local searches, something of utmost importance to a business who is looking to serve customers within particular geographical regions. Local SEO techniques can pull more relevant traffic to your clients’ websites.